We Noted: The Dandelion Patch

WE Noted: Design, Stationery, and the Good Life

We Noted: The Dandelion Patch

Hi, Friends! Today marks the first issue of a new type of post for us: Noted Retailers! We asked Heidi Kallett, of The Dandelion Patch in Virginia to tell us a little bit more about what makes her store so unique.

WEK: What inspired you to open a store?

HK: When I was President of the Junior League and my term was expiring, I was trying to figure out what challenge I wanted to take on next. As I thought about the things that really make me who I am: I love to entertain, have a fondness for tradition and respect for the latest fashion trends-- I couldn't think of a better fit than to build The Dandelion Patch empire around fine stationery and personalized gifts.

The Dandelion Patch store front

WEK: How would you describe your store's style?

HK: Comfortable. Preppy-Chic. Fun. Perhaps my customers say it best, that "coming into our store is like going to a girlfriends' home."

WEK: What is your store's "signature" or specialty?

HK: At The Dandelion Patch, it's our goal to help make your wishes come true. So-making things personal is what we're known for. From formal wedding and back yard BBQ invitations to the perfect hostess gift, we are the experts in gracious expressions.

the dandelion patch interior

WEK: What is the biggest challenge you face as a retailer, and what do you do to combat it?

HK: As we continue to grow, we are faced with the challenge of finding enough great people to grow with us. We've created an awesome culture of team work, respect and unparalleled customer service. As a result, we don't just hire anyone. Although our retention rate is impressive, with our 400% growth in 3 years, we are always looking for great employees that are interested in helping us build an empire of goodness and great customer service!

WEK: What is your favorite part of being a retailer?

HK: I love the fact that in our business we are (mostly) about the good stuff in life: weddings, bar/bat mitzvahs, anniversaries and special celebrations. I always feel special after completing a customer's order-like we'll be part of that event forever. We are lucky to have the best customers in the world!

WEK: Do you mind sharing a merchandising tip or trick?

HK: We have found that by using our packaging as display items, it helps promote our brand as well as add visual interest to our merchandising. Now, all of our packaging is branded with dandelions, so it's hard to miss....

the dandelion patch interior

WEK: What trends do you currently see in the gift and/or paper market?

HK: I believe that monograms rule the world right now... they are everywhere! No longer are the formal monograms relegated to only fine stationery (which everyone still wants, of course) but now we find monograms on handbags, office products, serving pieces, clothing and even shoes!

Thank you, Heidi!! If you are in the Virginia area, try to get by one of The Dandelion Patch's two locations: Vienna at 111 Church Street or Reston at 11923 Market Street. If you can't make it to Virginia any time soon, be sure to check out Heidi's new blog!